| I have photoshop! Do I need a graphic designer? |
|
While advice from a graphic designer about why you need a graphic designer might appear to be self-serving (”Brush Like a Dentist”, says the dentist), there are some things that only a graphic designer is likely to point out.
Can you afford to stop and learn everything you need to know about your visual brand? Just as there is more to your business than meets the eye, graphic design is more than a pretty picture. While many people do have good taste, it takes more than a keen eye to present your business properly and effectively on the web, in print and with motion. And with all the things you need to do, there are as many things that you need to avoid to ensure your design is received properly and communicates in the way it should, both technically and esthetically. Bad design is like a road - full of potholes and cracks, making your journey less pleasant. You don’t enjoy the journey, and once you get there you are probably still thinking about all those problems you encountered along the way. Good design removes the problems that prevent viewers from enjoying the content and helps you get your point across more effectively. When it comes to a program like Adobe Photoshop, there is a LOT to learn! Just take a look at the dozens of names in the splash image when it opens up. This is not a little photo touch-up app that a couple of programmers decided to throw together to make a little cash on the side. Photoshop is a major photographic editing tool used by professionals worldwide. There is a bucketful of tools to get to know and learn to use properly. Just understanding the tools can take weeks (I’m talking full time, not playing around during commercials while watching TV). Knowing these tools is how it takes a professional a few minutes instead of hours to complete a job. But that’s just one application. Do you have time to also learn InDesign, QuarkXpress, Illustrator, Quicktime Pro, Dreamweaver, Acrobat and Flash? What about HTML, CSS, PHP and various content management systems? Make a good impression the first time with an experienced, professional designer who will make you look your best. |
