Four Rivers Design

Websites are perhaps the most overlooked vehicle of advertising for local, owner-operated businesses. Yes, every retailer needs a website. Every dentist, lawyer, accountant and minister needs one. Every café, restaurant and coffee shop needs one.

I'm not suggesting that all these businesses need to actually transact business online. I'm only saying that everyone listed in yesterday's Yellow Pages needs to also be available on the internet today--it's where your customers expect to find you.

The internet is heaven on earth for the 49 percent of our population who are introverted. That's because introverts strongly prefer to gather information anonymously. They're unlikely to dial your phone number, except as a last resort. Even more unlikely is that they'll choose to walk into your store and engage a salesperson. Introverts aren't necessarily shy--they simply like to gather all the facts before they put themselves in a position where they'll likely be asked to answer questions. Forty-nine percent of your customers strongly prefer to know what they're coming to buy before they walk in your door. And even the extroverted 51 percent of your target market will appreciate an informative site that functions as an expert salesperson during all those hours you're not open for business.

Four Rivers Design has several web design solutions for your business that will make you visible on the web. Don't hesitate and contact us, for a competitive quote, customized around your business's need.